As a full-time branding and packaging designer, Kevin Willingham looks fondly back to when people were just a little looser with how they laid out type, used shapes and colors, and embraced playfulness. I have been a creative for a long time and have gone by many other titles: Musician, Artist, Content Creator, Marketer, Designer, Illustrator, Community Manager, and probably others. I’ve always wanted to do something that made people smile, the stuff that sits at the intersection of serious work and having too much fun.